Something You Need To Know About Testing A Salesletter

A confession.

I hardly do any testing for my internet businesses. I know that’s WRONG. I think I’m just being a lazy pig for not doing that. However, if I don’t do any testing for improvement, I’m really stupid for leaving the money on the table.

If you have a salesletter, you need to test to improve the sales conversion. What do I mean by that?

Let’s say, your salesletter converts at 2% sales conversion. Meaning, out of 100 people that read your salesletter, 2 people will end up buying it. We call this first piece of the salesletter that converts at 2% as the ‘Control’. Then, we create another piece of salesletter with a different variation.

This strategy is called split testing.

Split testing is a guaranteed way to increase the conversion rate of your website. In a split test, you divide the traffic equally amongst two versions of your salesletter to see which version produces the most sales.

Understand? Cool.

Recently, I run a spilt test on one of my salesletter at www.thewealthtrilogies.com. The Infinite Wealth Trilogy used to sell at $97 last time but I’ve reduced it to $47 only to see how will the sales resulted.

The two versions of the salesletters are:

Version A: http://www.thewealthtrilogies.com/millionaire.html

Version B:

http://www.thewealthtrilogies.com/new.html

The difference of Version A and B is that, Version B have a “Double Your Money Back Guarantee” offer where else Version A doesn’t have.

Now, logically, Version B should sell better because it has an extra benefit from Version A, which is the “Double Your Money Back Guarantee”. However, Version A seems to convert better than Version B!

This makes me realized that marketing cannot be assumed. Secondly, the conversion of the sales is not determined by you. You might like Version B better but your own perspective is very limited. Only the market can tell you what will sell better.

So, I took a step back and analyzed why Version A can pull better -- for now.

Could be because with a “Double Your Money Back”, it seems like the product is almost too good to be true?

Or maybe, the impression of a “Double Your Money Back Guarantee” will projects a sales pitch impression. Certain copywriters will tell you that you should not let your readers know that you’re selling something in the beginning, but convince them to read the salesletter first. Sell later.

So, what should I do now?

Continue with the spilt test until I have a bigger sample of test to make a better decision on which salesletter will be the ‘Control’.

The conclusion of this sharing?

Do a split test on your salesletter if you want to improve the sales conversion. Do it.

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One Tiny Strategy Can Save Your Whole Online Business

Whenever possible, I like to teach from real life experience rather than telling you all sort of theories. For instance, because of this one simple strategy I’m using, it had saved my online business.

Want to know what it is? Of course you would.

Get feedbacks from your subscribers/customers.

Honestly, I never know it’s THAT IMPORTANT until it happened to me.

You see, whenever someone unsubscribed from my mailing list, he'll go to a webpage asking for feedback or reason why he had unsubscribed. Here’s the exact template of mine. I’m giving you the full rights to copy it to use for your own business.

= = = = = = = = = = = = = =

Hi,

Thank you for your subscription with me previously. You

have been unsubscribed successfully from my mailing list.

It's been a pleasure to have you in my mailing list last time.

You see, I’m a believer in CANI –

Continuous And Never Ending Improvement. With your feedback on my weakness, I really hope that I can improve the mailing list to serve other of my subscribers better because I have not been able to convince you the value to stay with me earlier.

Is it lack of content?

My English is not good? Well, I had to admit on that weakness. :)

Not personal enough?

Too many emails been sent to you?

Please click Feedback

Let me know.

I look forward to hear from you.

Cheers,

Patric Chan

Founder Of “Chan Do”

Internet Success System

http://www.youchandoit.com

P/S : Whether you will reply to this email or not, you have been unsubscribed from the mailing list.

= = = = = = = = = = = = = =

Because of this simple feedback strategy, one of my subscribers replied to me:

Thank God!

Because of this strategy, I had managed to ‘save’ losing a valuable customer and improved our business relationship. He told me why he's unsubscribing. You see, I’ve actually replied twice to him earlier but somehow, it was caught in the email/spam filter of his. That’s why he didn’t get it. So after that, I’ve used my other email address and email to him again:

I got back an email from him within 24 hours:

If I do not have the feedback mechanism in my system, I wonder how many customers and subscribers I’m losing away.

Remember the spilt test tip I’ve to gave you earlier?

It’s the market that determines how successful your business can be. Take feedbacks and improve. Don’t be a knuckled head.